BetGames and Betway Strengthen Africa Operations with Custom-Branded Game Suite

OCR Editor. - November 9, 2023
Betway & BetGames TV logos

BetGames extends its partnership with global online betting giant Betway, introducing three exclusive games tailored for Betway's African operation. This collaboration signifies a strategic enhancement in providing localized, branded content for the African gaming market.

A Trio of Tailored Games for Africa

BetGames, a leader in live dealer and betting games, has forged a new path in its partnership with the global online betting brand Betway. This collaboration is set to introduce three games specifically branded for Betway's African operation, marking a significant expansion and fortification of their relationship.

Bespoke Gaming Experience in Africa

Players in Africa are set to enjoy a custom-made Betway experience with the launch of Roulette, Penalties, and a Crash Game. Each game is designed to integrate Betway’s branding, delivering a unique and engaging experience that resonates with the African market.

Roulette: Classic Meets Modern

The classic Roulette game is reimagined for the digital era, transitioning from the casino floor to the studio. This version provides players a live casino experience, enhanced by a sleek and intuitive user interface, bridging the gap between traditional and online gaming worlds.

Penalties: Football Drama Reimagined

BetGames transforms the thrilling climax of football penalty shootouts into a casino-style betting game. Penalties feature a three-penalty shootout format, offering a game every 30 seconds with over 2,000 pre-recorded outcomes, thus delivering continuous excitement for football and betting enthusiasts.

Crash Game: High-Stakes Thrills

Completing the trio, the Crash Game brings the popular genre to life with innovative features like autoplay and auto cash-out. This game stands out with its impressive 100,000x maximum multiplier, promising high-stakes thrills for players seeking dynamic gaming experiences.

Elevating Partnerships and Market Presence

This new agreement enhances BetGames' already successful partnership with Betway, reinforcing its status as a market leader in Africa and a preferred provider for top-tier brands. The tailored games are a testament to BetGames’ commitment to offering customized solutions following the indefinite renewal of their exclusive branded Lucky 7 game with Betway.

Leaders’ Perspectives on the Collaboration

James Everett, BetGames’ VP of Sales Africa, highlighted the strengthened alliance with Betway, emphasizing the opportunity to present more high-quality entertainment to a broader audience. Mark Rowles, Head of Marketing at Betway, echoed this sentiment, expressing excitement over the partnership expansion and the enhanced player experience these tailor-made games will bring.

About BetGames

BetGames is renowned for its award-winning live dealer fixed-odds betting games. The studio has received accolades such as the 2019 SBC Award for ‘Rising Star in Casino Innovation’, among others. Catering to multiple tier-one operators like Entain, Betway, and Hollywoodbets, BetGames continues to lead in innovative gaming solutions, now further strengthened by its extended partnership with Betway in Africa.

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